Beware and Be aware!

The Devgad Alphonso Mango

Degrading quality of Mangoes in India

Mango, without a doubt, is the favourite seasonal fruit of India and flocks the Indian Markets in enormous amounts every summer, numerous varieties and numerous sizes. Amidst the heavy supply and demand chain that beleaguers the Indian market, there remains a widespread ignorance about the originality of the purchases, the chemical tampering and subsequent health implications, and the supply chain employed by the mango market. But here lies the truth:

Originality: Most of the mangoes available in your local markets are counterfeited or cloned varieties. Original varieties of Alphonso and other mango families, rarely make their way into your local market, most being exported out of the country. Mango Petis in your local markets are misbranded to Devgad purposefully. Are you getting your money’s worth?

 Unethically Ripened: A large number of mango farmers bring into use inorganic and biologically harmful chemical ripening techniques. Mangoes are artificially sweetened, ripened, coloured and enlarged, and which have serious health implications( Chemicals such as Calcium Carbides have been proven to be carcinogenic). Controversies have surfaced in news channels over fake and misbranded mangoes, and raids done by the FDA to catch farmers ripening mangoes chemically.  Who can you entrust with your health?

 The Middle Men: A Supply chain has numerous points after traversing which, the fruits finally reach your local markets. Each step of the way is a commission take-away, causing price fluctuations and price raises at every checkpoint. This causes a huge disparity in the price of sales happening at your local markets and the much lower profits garnered by the farmers. How can Mango farmers benefit more from their year long labour?

The  Devgad Taluka Amba Utpadak Sahakari Sanstha Ltd is a society of 700 farmers that sell the Original Devgad Alphonso Mangoes. Answering these Market complexities, problems faced by both ends of the spectrum: the growers and the buyer, we seeked a simple solution: our website. The primary aim of launching our online sales portal have been to provide customers an assured platform to purchase  the original “Devgad Alphonso Mango”, to counteract the sales of erroneous varieties of Mangoes being sold in local markets, and cut out the middle men. As a result of the union: Devgad Taluka Amba Utpadak Sahakari Sanstha Ltd, the Mango farmers of the Devgad region, are up to date with farming trends, advised farming solutions and have set quality standards for all farmers to follow. Hence assuring the best quality of Original Devgad Alphonso Mangoes (Our Promise of Quality) to be delivered to your doorstep directly from the Orchards of Devgad.


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